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(Stay with me, we’ll come back to that claim in a minute.) C3 had the inspired idea of taking this guided missile tracking tech and turned it into a 3D mapping solution that’s based entirely on photography - no 3D modelling required. Because of this, C3’s accuracy is said to be give or take six inches. Zooming in… Times Square is right in the center.Ĭ3 Technologies’ mapping software is based on a technology originally created by Saab as a means of guiding missiles to their targets. It’s time-consuming, it’s labor-intensive, and the results are typically low-resolution. But to understand what makes it different, let’s first rewind a bit.īefore C3 came along, online 3D maps like those seen in Google Earth were made by volunteers who were willing to create or draw wireframe models (in a program like SketchUp), upon which photo “skins” of buildings and landmarks would be manually applied. C3 came up with a unique method of having software automatically generate 3D maps of major cities. How does Apple create those 3D “Flyover” Maps of major cities? And why are they such a mess when you zoom in close?Īpple’s Flyover maps come from a Swedish company it purchased in August of last year (2011) called C3 Technologies.